Naturally, Kardashian wanted to bring a fresh point-of-view to Nike fabrications. Where the legacy athletic brand excels in moisture-wicking fabrics and stretchy comfort, Skims aimed to bring more sleek, design-forward touches to the mix. “We know what they do well, and they know what we do well,” says Kardashian. “We wanted to bring our DNA into activewear. Our style lines are really clean and simplistic, and very true to the Skims style, with some square necks and thinner straps.”
The new range is a result of that marriage: NikeSkims spans seven different collections and includes 58 different silhouettes, offering more than 10,000 ways to mix-and-match a diverse offering of pieces. All of the items—designed in Skims’s signature neutral hues, of course—are meant to bridge the gap between workout wear and every day wear, offering pieces that perform in the gym but can be styled off-duty, too. Sizes range from XXS to 4X, and prices range from $38 to $148 (USD). “I really wanted to make sure there was something for everyone,” says Kardashian. “Both Skims and Nike have really inclusive sizing, so we wanted to make sure that we would have a broad size ranging, and that everyone can feel good in what they’re wearing.”
The seven different collections offer something for every customer. The Matte collection includes 21 matte-finish styles that feature mid-level compression; The Shine collection includes 11 stretchy styles with a subtle sheen finish; The Airy collection features breathable, mesh-inspired knit pieces. Other collections include the Vintage Seamless collection (featuring more worn-in, vintage-inspired pieces), and the Matte Tricot collection (featuring minimal track-inspired pieces). For Kardashian, it was important to create pieces that can fit into a busy lifestyle. “You can wear some of the pieces out at night and look really great, or there’s super casual pieces strictly for working out,” she says. “I wanted people to feel like there was something for everyone.”
The top athletes that NikeSkims tapped for their debut campaign, meanwhile, also reflected this diverse range of needs and styles. The first campaign video, titled Bodies at Work, was directed by Janicza Bravo, and features more than 50 athletes from across Nike’s portfolio—including Serena Williams, Chloe Kim, Sha’Carri Richardson, Jordan Chiles, Madisen Skinner, and more, all of whom sport a variety of pieces, from the zip-up hoodies to the stretchy shorts. “I love the quality, and how it moves with me and supports me in all the right areas,” says American gymnast Jordan Chiles of the pieces. “I feel sleek, comfortable, and completely myself.” Snowboarding pro Chloe King adds, “You can definitely tell NikeSkims is made for women—I think that’s the biggest thing.”