One of London’s most risqué nightclubs, The Box Soho, is known as a hedonist’s playground with its naked performers. And so it was the perfect place for Natasha Zinko’s spring 2026 show, which looked to woozy benders and “Love and Loathing in Las Vegas” for inspiration.
“When you’re going to a party, you want to look good — but the clothes look different by the end of the night. I like that change, and I think the more honest look is at the end of the party,” Zinko said.
Rapper and performance artist Tommy Cash and his girlfriend, model Polina Gribanova, opened the show and leaned into those strung-out characters.
Cash stumbled down the runway in a leather ensemble emblazoned with bright yellow snakeskin, and banged-up cowboy boots, while Gribanova wore a black satin corset dress and a crown made of cigarettes.
The rest of Zinko’s hard-partying crew came down the runway smoking and throwing cash around. Their look was wild, yet stylish, disarray.
Zinko subverted wardrobe stapes ranged from asymmetric polos and button-down shirts to a satin overcoat printed with cigarettes.
The designer was rebelling against online fads like the “clean girl” aesthetic and quiet luxury — trends that reinforce impossible beauty expectations for women — and leaning into London’s proud history of grunge, punk and rock ‘n roll.
Even more reason to show at The Box. The designer laughed: “This is the only place in London you can actually smoke inside!”