In tough political and economic times, Harris Reed wants to party and celebrate.

The ever-optimistic British American designer looked to London in the ‘70s. Leopard and tiger prints adorned trousers and parts of the dresses, as well as the platform Herman Munster shoes.

Reed staged the show at the Gothic Bar of the Autograph Collection hotel, where the interiors echoed the bold mish mash of prints on the runway. 

“We’re in a regal place and we used wallpapers again within the collection. It’s about juxtaposition – I just wanted to feel like it was a fun club night out, but a little bit more glamorous, because people need to buy the dresses,” said the designer, toasting his 10th London Fashion Week show.

“We actually have clients sitting in the front row. When I started this brand, I remember a tutor at Central Saint Martins asked, ‘But who is buying this stuff?’ The clientele didn’t exist then, but now it does,” Reed added.

The designer stuck to his guns by amping up the theatrics. Each dress resembled a lampshade found in an antique store with their cocooned silhouettes and vintage fabrications.

“I always push with ambition, but I did try to give my version of wearability to whatever people will see in that,” Reed said.

On closer inspection, the wearable everyday pieces could be found in the blue wallpaper column skirt with red florals; the flared trousers that fade from white into a baby blue, and a leopard print corseted bodysuit.