KeiyaA, the Chicago-born, NYC-based soul musician, singer-songwriter, and producer, has announced a new album. Her sophomore LP is titled Hooke’s Law and comes out October 31 via XL. Leading the record is the new song “Take It” and its moody, low-lit music video co-directed by Caity Arthur and KeiyaA. Watch it below.

“An album about the journey of self love, from an angle that isn’t all affirmations and capitalistic self-care. It’s not a linear story with a moral at the end. It’s more of a cycle, a spiral – it’s Hooke’s law,” said KeiyaA. “With this work, I aim to interrogate and embrace anger and conflict, disappointment and dissatisfaction, about not being docile and about rejecting mammyism and traditional expectations of fat black brown and dark skinned women in our communities. I speak about desire + longing, about examining maladaptive tendencies, conflict avoidance – the eternal relationship with the self.”

Hooke’s Law follows KeiyaA’s breakout debut album, 2020’s Forever, Ya Girl, her 2022 single “Camille’s Daughter,” and her full-length stage production, Milk Thot, that ran in New York. The new LP was written, sung, and produced by KeiyaA herself over the past five years, in addition to her playing every instrument on the songs. Also included on the lengthy tracklist is the previously released single “Stupid Prizes” from last month.

Revisit the Rising interview “KeiyaA’s Divine Soul.”