Fatima Sana Shaikh has added another feather to her cap by stepping into the world of skincare endorsements. Marico Limited, one of India’s leading FMCG giants, has officially signed her on as the brand ambassador for its Kaya product range, a move that highlights both the star’s growing influence and the brand’s focus on connecting with today’s discerning consumers.
Fatima Sana Shaikh becomes the new face of Kaya Skincare for Marico Limited
Known for her bold roles and unfiltered persona, Fatima perfectly embodies the values of the modern Indian beauty seeker—real, confident, and unapologetically herself. Her partnership with Kaya represents more than just a collaboration; it’s a meeting of values, where authenticity meets science-backed skincare.
Welcoming the actress into the fold, Akash Banerji, Executive Vice President, Head of the Beauty & Styling Digital Business at Marico, said, “We’re thrilled to welcome Fatima into the Kaya family. She brings a perfect balance of confidence, relatability, and a progressive take on beauty – qualities that deeply resonate with our consumers. Today’s skincare audience is more informed and discerning than ever, yet paradoxically, also more overwhelmed. Our goal is to bring ease and simplicity back into the skincare journey. We believe that science should empower and not complicate – and Fatima’s persona embodies this spirit. This partnership celebrates the freedom to choose skincare that’s grounded in years of trust and credibility, delivered by Kaya skincare experts.”
For Fatima, the collaboration is equally personal. Sharing her thoughts, she said, “Skincare today can feel overwhelming – so many trends, so much advice, and still, so much confusion. What I love about Kaya products is that it cuts through the noise. As a brand offering a wide range of products which are co-created with dermatologists, it’s built on trust. Rooted in science and made for Indian skin, Kaya gives you the confidence to stop second-guessing and trust what works. That, to me, is powerful and authentic beauty, the kind that stays. It’s not about chasing trends but trusting the experts.”
With Fatima now fronting Kaya, the brand opens a new chapter where Bollywood storytelling meets skin science. For the actress, who has already established herself as one of the most versatile talents in the industry, this partnership further cements her status as a relatable yet aspirational figure—an icon who blends reel power with real influence.
Also Read: Fatima Sana Shaikh reveals her festive glow secret — the skincare routine you need this Garba season
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