Arjun Kapoor is showing fans a side they’ve rarely seen before — one that laughs, cries, and indulges freely. All thanks to ice cream! The Ishaqzaade actor has become the face of the first-ever brand campaign film Call Me Chunky – ‘Unlocking Emotions, One Chunk at a Time’.
Arjun Kapoor drops his famous poker face for ice-cream – Call Me Chunky is to blame!
The quirky film uses the actor’s famously deadpan expressions as a comic device, placing him in bizarre, meme-worthy situations — from ghostly encounters to Tarantino-inspired moments — where nothing fazes him. Until, of course, a tub of Call Me Chunky lands in his hands. With one spoonful, Arjun’s poker face finally cracks, unleashing a riot of emotions that mirror the brand’s promise: ice cream so bold and indulgent, it’s impossible to stay straight-faced.
Speaking about the campaign, Arjun Kapoor shared, “I loved the concept of this campaign because it plays on my natural emotions in the most fun, tongue-in-cheek way. I enjoy work that doesn’t take itself too seriously, and this was a chance to show my lighter side while sharing something genuinely fun. Call Me Chunky is not just ice cream; it’s an experience that’s loaded, textured, and full of surprises, just like my life. It’s indulgence that can break even my poker face, and that’s saying something!”
Ashish Tendulkar, Chief Operating Officer of Call Me Chunky, added, “Arjun’s persona was the perfect canvas for us to bring the brand to life. His ability to stay straight-faced through any situation gave us the perfect set-up because only something as bold, chunky, and indulgent as our ice cream could bring out that flood of emotions.”
Launched earlier this year, Call Me Chunky is already carving a niche in the premium ice cream space with its playful approach. The brand’s six debut flavours — from Berry Cheesy Dream to Fudgy Rocky Road and Pop-Pop Caramel — are available across Mumbai, Pune, and Bengaluru through major delivery platforms and select offline stores.
With Arjun Kapoor on board, Call Me Chunky has churned out a campaign that is as entertaining as it is appetizing, blending Bollywood charisma with irresistible indulgence.
Also Read: Arjun Kapoor celebrates 8 years of Mubarakan; revisits his double role in the comedy classic
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