Ralph’s Club, the fragrance from Ralph Lauren, got its own physical iteration of sorts Saturday.

The brand threw a massive party celebrating the launch of Ralph’s Club Eau de Parfum, which was announced in July, and had no problem drawing a crowd. Among them, the fragrance’s face — R&B singer and performer Usher — Mark Ronson, Grace Gummer and Jodie Turner-Smith.

The party was peak New York, from the cavernous venue’s placement across the street from city hall, the sheer volume of attendees (well into the hundreds, if not more), flashing lights synced to the DJ booth and Usher emerging onstage in a violet velvet tuxedo to the tune of Frank Sinatra’s “New York, New York.”

“Ladies and gentlemen, New York, make some damn noise,” Usher said, going down a list of things he loves about the metropolis during his toast.

“It’s the energy, and what they say is true, if you can make it in New York, you can make it anywhere,” Usher continued, to cheers. He then toasted “the beginning of an incredible relationship that respects legacy and continues to strive for greatness, sophistication and sexiness in this amazing collaboration.”

From there, he danced around a bit before ushering off the stage — but not before the confetti cannons next to him deployed.

It’s the latest in a heavy string of beauty parties this fashion week — Miu Miu Beauty threw Miutine club on Sept. 5, Prada Beauty hosted a fragrance launch bash on Sept. 6, and Valentino Beauty rebooted Studio 54 for a single night on Wednesday — all of which’s beauty businesses are managed by L’Oréal via licensing agreements.