Lakmē, one of India’s leading makeup brands, has announced Aneet Padda as its new face. Through this collaboration, the brand aims to connect with Gen Z, focusing on beauty that emphasizes natural radiance, skincare-inspired formulas, and self-expression.
Lakmē signs Aneet Padda as the new face, bringing fresh energy for Gen Z
For years, Lakmē has played a key role in shaping Indian beauty trends, highlighting not only established icons but also new talent. With Aneet, the brand carries this forward, introducing a fresh face who resonates with the evolving preferences of today’s generation.
Aneet believes in balance minimal makeup isn’t about going without, but about choosing what feels right. She reflects Gen Z’s approach to beauty as a form of expression rather than a mask. Her style highlights natural radiance with subtle enhancements and creative, wearable touches.
Sunanda Khaitan, Vice President Lakmē, said, “Lakmē has always been ahead of the curve in spotting talent and shaping beauty conversations. With Aneet, we are embracing the way beauty itself is evolving from high-coverage perfection to effortless, expressive, modern makeup that reflects how Gen Z wants to experience beauty.”
Aneet Padda said, “For me, makeup is never about covering up, it’s about showing who you are. I love makeup that feels effortless yet makes a statement, and Lakmē’s philosophy truly reflects that balance. I’m thrilled to partner with a brand that inspires creativity and encourages women to experiment and express themselves confidently.”
With this partnership, Lakmē strengthens its position as the beauty brand shaping the future of Indian beauty championing individuality, creativity, and new voices that resonate with a new generation.
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