LONDON – Pandora is giving the U.S. market a further vote of confidence with plans to open a larger distribution center in the state of Maryland that will increase the company’s footprint in the region by nearly 80 percent.

The contemporary jewelry brand said Wednesday it plans to relocate its Americas distribution center from Columbia, Maryland, to a new, “state-of-the-art facility” in Anne Arundel, Maryland, 13 miles from the original site.

Pandora said the move marks a “significant milestone” and reinforces its “long-term commitment” to the U.S., its largest and fastest-growing region.

The new facility will increase total space to 107,000 square feet, and expand Pandora’s distribution footprint by almost 80 percent, the company said.

It will be purpose-built to support the company’s omni-channel strategy and feature advanced fulfilment capabilities meant to “enhance operational efficiency” and enable faster, more flexible service across retail and e-commerce channels.

New warehouse and transport management systems will use more efficient, relay-style “pick-and-pass” methods that are meant to boost productivity, according to the company. The website will also feature advanced safety and security measures.

Construction is set to begin this month, with the opening planned for the first half of 2026.

“This investment reflects both our confidence in the U.S. market and our commitment to delivering a world-class experience to our customers,” said Luciano Rodembusch, president of Pandora North America.

“By expanding our operational capabilities, we are positioning Pandora to capture the strong growth opportunities we continue to see across North America,” he added.

The new facility will also be LEED Silver Certified, meeting top standards for energy efficiency, water consumption, and sustainable design. It has also been designed with employee wellbeing in mind.

According to the company, the new facility will offer “upgraded amenities, ergonomic workstations, and collaborative spaces.”

Pandora expects to grow its workforce at the site, and is currently assessing hiring needs to support the expanded operations. Pandora employs 8,000 people across the U.S. and operates 500 stores.

Pandora’s expansion comes amid sustained momentum in its U.S. business.

From 2020 to 2024, revenue more than doubled, with 12 percent organic growth reported in the first half of 2025. The U.S. has outperformed the broader market, with sales driven by “robust in-store and online traffic,” the company said.

In the second quarter, the U.S. market remained strong, with sales growing 8 percent.

“We started changing the strategy in the U.S. around 2020, and since then, the U.S. business has doubled. We now have a 2 percent market share, while the largest player has 4 percent. If that’s anything to go by, that would suggest that there should be quite some runway for growth,” Alexander Lacik, president and chief executive officer of Pandora, said in August.

“One part of this comes with expanding the network. This is still a mass-market proposition, so distribution or easy access to the brand physically is critically important,” Lacik added.

In the second quarter overall, Pandora posted 8 percent revenue growth, with like-for-like sales up 3 percent and an additional 5 percent boost from network expansion.

During the quarter, organic sales reached 7.07 billion Danish kronor, or $990 million.

Operating profit reached 1.29 billion Danish kronor, or $181 million, with strong EBIT margins of around 24 percent due to pricing and cost efficiencies, said the company.