LONDON — Harvey Nichols is ramping up its store for the summer.
On Wednesday evening, the retailer launched a two-month-long pop-up with Drôle de Monsieur on the lower ground floor inspired by country clubs.
The French label has also taken over the 109 Bar at Harvey Nichols, which sits next to the pop-up for that country’s al fresco allure.
Drôle de Monsieur at Harvey Nichols.
Drôle de Monsieur has become famed for its quirky “Not From Paris Madame” slogans that have been printed across T-shirts, hoodies and caps.
In April, the brand unveiled its spring 2025 campaign titled “Staying in Step,” revolving around the working woman’s wardrobe and shot on the streets of London, from Notting Hill to Shoreditch.
“Summer 2025 is all about setting the pace — capturing the energy of the season through bold style, creativity and a strong sense of individuality. With our summer 2025 edit, we’re not just showcasing the best of the season’s fashion — we’re creating a mood, a moment and a point of view that feels right for now,” said Kate Phelan, creative director at Harvey Nichols.
Harvey Nichols summer 2025 campaign.
The retailer has been rebuilding its image as of late.
In January, Phelan, the British stylist and editor who was named creative director last November, showcased her first creative vision for the department store via its window displays.
She invited illustrator Jacky Marshall, otherwise known as Jacky Blue, to line draw colorful silhouettes of gowns and coats.
As reported, the appointment of Phelan at Harvey Nichols is one of the first major moves by new chief executive officer Julia Goddard, who joined the retailer last year.