Dakota Fanning has a new role for fall.
She’s starring in Madewell‘s fall campaign and has played a part in designing a few fall Madewell fashions.
Madewell, a division of the J.Crew Group, is rooted in premium denim, wardrobe essentials and “effortless” styling, and Fanning is furthering the offering with some styles she designed in tandem with the Madewell team. The Madewell/Fanning pairing has come up with The Dakota for Madewell Longline Straight Jean, a mid-rise, longline straight leg designed to “lengthen and flatter” and with a custom label with “Dakota” embroidery. There’s also The Dakota Perfect Crewneck in white, blue striped and red striped colorways. The new styles are geared for those who don’t need or want much in the way of options.
“When Madewell and I first started talking about designing together, I knew exactly what I wanted —pieces I’ve been dreaming about for years but hadn’t quite found. The jean I’ve always been searching for. The T I can’t live without,” Fanning said in a statement. “Getting to bring those to life, with a brand I genuinely admire, has been such a proud and personal moment. Every detail reflects my style — easy, lived-in, timeless.”
“Dakota’s timeless and confident style mirrors Madewell’s ethos of cool classics, well-made denim and an effortless sensibility making her a natural muse for the brand,” said Laura Michael, Madewell’s senior vice president of brand creative and marketing. “At the heart of this collaboration is a quintessential cool — it is the jean, the T, the girl — the kind of cool you can’t borrow. With that, the branding and storytelling has been key to bringing this to life. We took a deeply integrated approach, showing up across channels, platforms and spaces, with prominent out-of-home moments — putting ourselves in the path of our consumers, reminding them of what we stand for, while inviting new consumers into our brand.”
The campaign, shot by photographer Dan Martensen, launches Tuesday. It features what Madewell describes as “integrated storytelling across owned brand platforms and channels,” as well as editorial placements and a large out-of-home presence with a billboard in Times Square, among others across priority markets. “From determining the wash and embroidery of the jean, to the T’s fabrics, colorways and stripe width, as well as overall custom branding designed specifically for her, Madewell worked hand-in-hand with Dakota to co-create every detail,” the brand indicated in a statement.
The 31-year-old actress has a long list of credits in movies and television including starring in “I Am Sam,” “War of the Worlds,” “Man on Fire,” “Charlotte’s Web,” “Night Moves” and “The Alienist.”