Gianvito Rossi is giving its signature 105 pump the rainbow treatment.

Introducing its new “Shades of Gianvito” program, the luxury footwear designer is now offering the beloved pump in a range of new colors and shades.

After its debut in 2008, the Gianvito pump has become one of the brand’s most popular silhouettes thanks to its versatile, straightforward and minimalist design. Now with “Shades of Gianvito,” the project will present the famous stiletto pump in up to 30 unique and soft-to-the-touch shades of suede.

The new shoe colors will be available in the classic 105mm heel height, as well as the shorter 85mm version. The color offerings include a bright yellow, a soft baby pink, an electric royal blue, a deep green, a rich magenta, and more. The heels will retail for $795. The Gianvito pump will also continue to be available in other materials, including soft napa leather, metallic-effect leather, and satin.

Over the years, the Gianvito pumps have become a staple for celebrities and fans alike looking for a classic pointed-toe pump. Celebrities are often spotted wearing the design on the red carpet or for TV appearances. Stars like Kate Middleton, Margaret Qualley, Pamela Anderson, Ariana Grande and more, are known fans of the style and have chosen the shoe on more than one occasion.

The brand announced the “Shades of Gianviato” program at a presentation during Milan Fashion Week in February, which Footwear News attended. The brand announced that it would be offering the suede pumps in a variety of vivid colors to fulfill a request from celebrities who asked for the heels in hues to match their red-carpet gowns and ensembles for awards season or movie premieres.

Gianvito Rossi founded his company in 2006, delivering products and footwear with a less-is-more aesthetic. The luxury brand established itself as a key player in the accessories world, thanks to its feminine, timeless yet modern designs.