RUBY STAR: Beats, the Apple-owned audio specialist, kicked off September with a fiery new collaboration with Jennie of the K-pop sensation Blackpink.
Following a debut Solo Buds special edition unveiled last year, which became one of the brand’s top campaigns of the year, the two this time around have issued a special edition of the wireless on-ear Solo 4 model.
Finished in a monochromatic matte red base, the co-branded model is a nod to the multifaceted artist’s debut studio album “Ruby,” released in March and featuring hit songs including “Like Jennie” and “Mantra.”
The special edition features “R” and “J” details, along with an embellished ear cushion adorned with symbols inspired by the singer. Making it extra street-style ready, it is decorated with an attachable red ribbon, tied into a bow, on each side.
Beats Solo 4 Jennie special edition
Courtesy of Beats
“Beats has been part of my everyday life and creative process, so collaborating with them in this way feels very special. I’m excited for people to experience my music in a new way through these headphones,” the K-pop star said.
The style, priced at $199.99, will go on sale on Friday in Japan, South Korea, China, the U.K. and the U.S. at selected Apple stores. It will also be available at Best Buy in the U.S., and on Coupang in South Korea on the same day.