Still Here, the denim brand founded by Sonia and Maurice Mosseri, is heading home to Brooklyn.
On Sept. 4, the married couple, who were both born and raised in the borough, will open their third New York store in Williamsburg. The space at 170 Wythe Avenue is a location that they had been eyeing for more than two years. And once it became available, they jumped at the chance to grab the space.
The Mosseris partnered with the New York-based Husband Wife design firm, led by Brittney Hart and Justin Capuco, to create the space. This marks the first time Still Here has used a design partner.
“I was drawn to Justin and Brittney because of the creative tension in their work — a mix of high design and warmth,” said Sonia Mosseri. “Retail spaces are our chance to welcome people into our world, and I instantly felt like they would understand how to encapsulate this — between styles, colors and textures — and bring the space to life in the most Still Here way.”
The store design draws inspiration from 1920s dressmaking salons like that of Madame Lispka, and Husband Wife created a layered space intended to blend the quiet sophistication of Still Here with the raw energy of the neighborhood. There are waxed walls and seeded glass along with custom artwork that speaks to Still Here’s family history.
“We are proud to partner with a brand that looks at detail for clothing in a similar way that we do space,” said Capuco. “It’s this surgical attention to detail that makes Still Here cool and elegant in a way that’s entirely their own. We aimed for this slant of style when designing the store — crafting subtle moments of surrealism and avant-garde flair in unexpected elements.”
Still Here opened its first store in NoLIta in the spring of 2022 and at the end of 2023, it added a boutique on Madison Avenue and 73rd Street. Those stores were designed and furnished by Sonia Mosseri and showcase the brand’s wide assortment of women’s denim and complementary items as well as one-of-a-kind pieces hand-painted by Sonia Mosseri.
Sonia and Maurice Mosseri were high school sweethearts, attended college together, got married and shortly after, created Still Here by building on Sonia Mosseri’s hobby of hand-painting vintage jeans she’d been collecting since she was a child.
The Williamsburg store will open to the public on Sept. 5.