Brand ambassador Tyla is the face of Pandora‘s new collection campaign, Pandora Talisman.

The campaign marks a departure from the Danish jewelry manufacturer and retailer’s traditional design codes in favor of a new curation of ancient coin-inspired pieces with Latin inscriptions.

“Talisman really marks a bold new era for us. It’s a departure from our traditional charm design codes, but at the same time, it stays deeply rooted in what’s always defined Pandora — symbolism, storytelling and meaningful self-expression,” Berta de Pablos-Barbier, Pandora’s chief marketing officer, told WWD via email.

With Pandora Talisman, the jewelry brand crafts timeless symbols into contemporary jewelry pieces, including necklaces, rings, earrings and bracelets designed in sterling silver, 14-karat gold plating and mixed metals.

Throughout the campaign, Tyla models pieces that highlight the brand’s newest chapter. Jewelry pieces include such inscriptions as amor vincit omnia (“love conquers all”) and per aspera ad astra (“through hardships to the stars”), per Pandora.

“Each medallion has its own story, from arrows that represent resilience to celestial motifs that speak to guidance and inner strength. And of course, everything is crafted in 100 percent recycled silver, with mixed-metal finishes and manmade mother-of-pearl. So there’s a real commitment to responsibility and craftsmanship behind it,” de Pablos-Barbier said.

The collection is the latest to continue Pandora’s commitment to crafting all jewelry from 100 percent recycled silver and gold. Pandora Talisman is now available on the Danish jewelry brand’s official website.

Tyla officially joined Pandora as the jewelry brand’s latest ambassador in April, starring in a campaign featuring charms curated by the Grammy Award-winning singer. “Tyla is bold, authentic and unapologetically herself — which aligns so naturally with the spirit of the Talisman collection. This campaign is all about self-expression and choosing the words and symbols that define who you are, and Tyla brings that to life in such a powerful, modern way,” de Pablos-Barbier said of the Pandora ambassador.

“Our brand DNA is rooted in the idea of love as a transformative force — whether that’s love for people, passions or personal growth. We call it Be Love, and we look for people who express that in a way that’s real and inspiring. Tyla does exactly that. Her energy, her artistry, the way she shows up in the world — it just felt like the perfect match.”

With her appointment in April, Tyla joins the likes of Chloe and Halle Bailey, Ashley Park and Pamela Anderson as a brand ambassador for Pandora.