Fanatics continues to expand its reach.
The digital sports platform, which has expanded into trading cards, events and betting, has now launched Fanatics Advertising.
The new division in intended to redefine how brands engage with sports fans and maximize the commercial potential of the entire Fanatics organization. As such, Fanatics Advertising will oversee the advertising and brand partnerships strategy of Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Collect and Fanatics Events.
Jeremi Gorman, an industry veteran who has served as a strategic adviser to the company since last November, has been appointed chief revenue officer and will oversee the division.
“Sports have a unique power to bring people together,” Gorman said. “Fanatics sits at the center of that passion, with a connected ecosystem that spans commerce, content and culture. This gives us the ability to deliver for our partners in ways few companies can, authentically engaging fans at scale, at every moment that matters.”
Fanatics, which reaches more than 100 million sports fans globally, has been building the new division’s infrastructure over the past several months and will soon launch the Fanatics Advertising Network and Sports Video Network. Set to debut with the kickoff of the NFL season next month, these platforms will help brands reach fans through digital video and CTV placements during key sports events.
“A unified advertising division unlocks cross-collaboration and creates incredible value for brands who are looking to get the most out of the Fanatics platform — a combination of assets that includes more than 100 million global fans, innovative businesses that reach across the full sports ecosystem, deep relationships with the world’s top sports properties, and a brand that has become synonymous with fandom,” said Tucker Kain, Fanatics’ chief strategy and growth officer. “With her impressive track record building and scaling ad businesses for some of the most transformative global companies, Jeremi is the right leader to launch our new advertising model and offer unique ways for brands to engage deeper with fandom.”
Gorman previously served as president of advertising at Netflix and chief business officer at Snap Inc., and also worked at Amazon for seven years. She will split her time between Los Angeles and New York and report to Kain.