YouTube has now spent half a year as the leading company in share of TV viewing in the United States — and its lead grew in July.

The streamer had 13.4 percent of all TV use for the month, according to Nielsen’s Media Distributor Gauge for the July period (which covered June 30-July 27). It held a four-point lead over second-place Disney (9.4 percent), up from 2.8 percentage points (12.8 percent for YouTube, 10 percent for Disney) in June.

As Nielsen noted a week earlier in its platform-based Gauge rankings, YouTube and Netflix (8.8 percent of TV use, third overall) by themselves accounted for more than a fifth of all TV viewing in July, equaling the total for all cable networks and surpassing broadcast. Streaming as a whole made up 47.3 percent of all viewing in July.

Disney’s streaming outlets had 4.7 percent of TV use in July, per the earlier Gauge numbers, meaning its broadcast and cable outlets (led by ABC and ESPN) accounted for the other half of the company’s share of all TV viewing. NBCUniversal (7.6 percent) and Paramount (7 percent) rounded out the top five distributors for July. Collectively, the 14 companies listed in Nielsen’s rankings accounted for 72 percent of all TV use, consistent with previous months.

Nielsen’s TV distributor rankings for July 2025 are below.