Taylor Swift listed two more limited-edition alternate vinyl variants for her upcoming 12th album, The Life of a Showgirl ,on Thursday, along with a new alternate album cover, all a part of the album’s “Baby That’s Show Business” edition.
The new variants come three days after Swift unveiled two other vinyl variants and another alternate album cover for the record’s “Shiny Bug” edition. Thursday’s new alternate vinyl options come in a dark blue dubbed “lakeside beach blue sparkle” and a yellow and orange “lovely bouquet golden.” Both vinyl options feature the same, darker shaded alternate album cover. The special edition copies are on sale through Aug. 23, though if the sales are like the “Shiny Bug” edition released Monday, they’ll likely sell out well before then.
So far we’ve seen four different vinyl variants of Swift’s upcoming album, par for the course with Swift’s usual rollout strategies, which typically include many different physical versions of her album, whether that’s vinyl, CDs or cassettes. The variants help drive up sales, as Swift has turned each of her albums into collectables, turning Swift into one of the only artists in the streaming age who could reliably sell more than a million copies for her debut week.
The new vinyl variants come just over a week after Swift revealed The Life of a Showgirl last week on a special episode of Travis and Jason Kelce’s New Heights podcast. The album, set to release Oct. 3, reunites her with legendary hitmakers Max Martin and Shellback, who worked with Swift on some of her biggest pop hits, such as “Blank Space,” Shake It Off” and “22.”
Swift gave one of the more revealing interviews of her career on the podcast, opening up about gaining ownership of her masters, the Eras tour and her relationship with Travis Kelce, among other topics.
“This felt more like I was in an ‘80s John Hughes movie and he was just like, standing outside of my window with a boombox,” Swift said on the podcast of Kelce’s early days courting her on the show. “I was like, ‘if this guy isn’t crazy,’ this is sort of what I’ve been writing songs about wanting to happen to me since I was a teenager.’”