Too Yumm!, a popular snacking brand in India, has introduced its latest product — Party Harder Chips. Marketed as the world’s first anti-hangover chips, the product is inspired by Livitup, an anti-hangover supplement from Dr. Vaidya’s.
Varun Dhawan unveils World’s first anti-hangover chips – ‘Too Yumm! Party Harder’
Parties are meant to be fun, without the after-effects of a hangover. Too Yumm! introduces Party Harder Chips, described as the world’s first anti-hangover chips. Crunchy and flavorful, they come with an added twist inspired by Dr. Vaidya’s Livitup supplement. Whether at a celebration, festival, or house gathering, these chips are positioned as a snack that lets you enjoy the moment while helping you feel fresher the next day.
What makes them different is the inclusion of natural ingredients commonly used in hangover-prevention supplements. The chips combine turmeric, ginger, black pepper, and green tea antioxidants with a bold Masala flavor, offering a snack that is positioned as both tasty and functional.
Bollywood’s favorite entertainer Varun Dhawan unveiled the product in his signature high-energy style, perfectly capturing the spirit of the chips – bold, fun and unstoppable.
The video opens with Varun Dhawan in his signature hero style, delivering playful twists on iconic blockbuster dialogues, all while driving home the fun message of saying goodbye to hangovers.
Adding to this, Varun Dhawan says, “I love how Too Yumm! always brings something new and exciting. Party Harder Chips are a total game-changer – the snack every party needs to keep the fun going.”
Speaking about the innovation, Yogesh Tewari, Chief Marketing Officer, Too Yumm!, shared, “Too Yumm! has always been at the forefront of snacking disruption. With Party Harder Chips, we’re bringing the world’s first ever anti-hangover chips – the ultimate party snack. We saw how much young Indians love to snack while celebrating, but there was nothing made especially for that moment. That’s why – Party Harder Chips: they’re bold, tasty and designed to keep the fun going. Partnering with Livitup allowed us to bring a product that not only satisfies taste buds but also genuinely supports a better next day. This is a world-first innovation and we believe it’s going to redefine what snacking looks like at every party.”
Too Yumm! Party Harder Chips are now available on Blinkit and Swiggy Instamart, making them easily accessible for consumers. With this launch, the brand expands its portfolio by positioning itself as more than just a snack option, aiming to connect with a lifestyle centered around fun and social experiences.
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