POST HASTE: Post Malone is about to throw his hat into the fashion ring.
The American singer, whose real name is Austin Richard Post, is launching the Austin Post fashion brand with a runway show in Paris on Sept. 1.
Details are still under wraps, but invitations tease a sunset timing for the reveal of its “Season One.”
The extensively tattooed musician has an eclectic dress sense that sees him don anything from classic button-down shirts and Canadian tuxedos to colorful tailored suits and embroidered blazers. Large engraved belt buckles and a white straw hat are regular accessories.
While this is the “Circles” star’s first foray with his own label, he’s no stranger to brand hookups, having teamed up with the likes of Crocs over the course of several years and Stanley 1913 for a limited-edition collaboration that included tumblers and water bottles launched in June.
He also fronted campaigns for Ugg and, most recently, Skims.
Since his breakout “White Iverson” track in 2015, which has garnered a whopping 1.1 billion views on YouTube, the 30-year-old musician has released six studio albums, skating across genres from pop and country to rap. It’s garnered him acclaim, including 18 Grammy Awards nominations.
He is among the highest-certified digital singles artists in the U.S. with some 157 million certified units and eight diamond-certified tracks, according to figures tallied by the Recording Industry Association of America.
The “Sunflower” track in collaboration with songwriter Swae Lee, from the “Spider-Man: Into The Spider-Verse,” became the first “double-diamond” single to be certified by the RIAA.
Over the years Malone has also collaborated on tracks with a number of artists including Ozzy Osborne, Justin Bieber and The Weeknd.
In 2024, he teamed with Taylor Swift for “Fortnight,” the opening track of her “The Tortured Poets Department” album; Beyoncé Knowles-Carter on “Levii’s Jeans,” which they first performed live as part of her 2024 NFL Christmas Gameday set list, and country star Morgan Wallen.
Malone is currently in Europe as part of his “Big Ass World” tour, with fellow American rapper and country artist Jelly Roll appearing as the opening act on select dates. A Paris concert is slated for Sept. 3 and the tour will conclude mid-September in Lisbon, Portugal.
Malone has also made inroads in cinema, including several voice cameos in films of the Spiderman franchise. He also recently appeared in Adam Sandler’s “Happy Gilmore 2” sequel.