Max Fashion, one of India’s leading multinational fashion brands, has announced a historic move by naming its first-ever male brand ambassador — actor and cultural trendsetter Siddhant Chaturvedi. The campaign, titled ‘How New Is Your New?’, marks a major milestone for the brand as it looks to connect with a younger, style-conscious audience.
Siddhant Chaturvedi becomes Max Fashion’s first male brand ambassador
Known for his effortless style and cultural edge, Siddhant perfectly embodies the energy Max Fashion aims to represent. Beyond being a popular actor, he resonates with a generation that values individuality and is always on the pulse of evolving trends. The collaboration is more than just a seasonal campaign; it’s a statement of intent. Max Fashion brings fresh styles to millions every week, reflecting the fast-paced evolution of personal style.
Siddhant’s appeal lies in his ability to blend mass appeal with a Gen Z sensibility. He joins an impressive lineup alongside Kalki Koechlin and Alaya F, creating a trio that speaks to modern India’s layered, lived-in, and scroll-savvy audience. “Kalki brings depth and individuality, Alaya channels the fearless energy of Gen Z, and Siddhant adds a fresh, young ease to the equation. Together, they mirror a generation that can move from a coffee run to a red carpet, from tradition to trend, with equal confidence,” said sources familiar with the campaign.
Commenting on the collaboration, Siddhant Chaturvedi said, “Style today is about evolution, I’m not the same guy on set, at the gym, or hanging out with friends. ‘How New Is Your New?’ makes you think about that shift, and Max captures it perfectly with collections that keep up with you, not the other way around. Fashion now is like your feed, it keeps evolving and Max has that scroll factor, with something new for every version of you.”
Sumit Chandna, Deputy CEO of Max Fashion, added, “Our partnership with Siddhant is a natural fit. He represents a confident, creative, and forward-moving India, the same qualities we celebrate in our customers. ‘How New Is Your New?’ is our way of giving them the freedom to reinvent their look as often as they want, with fresh styles curated specially for them every week.”
From athleisure to weekend escapes, the ‘How New Is Your New?’ campaign positions Max Fashion as a brand that evolves with its customers, celebrating self-expression and the freedom to constantly reinvent personal style. With Siddhant Chaturvedi at the forefront, the brand is set to make waves across social media and fashion circles alike.
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