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Top Makeup Brush Sets of 2025
An artist is only as good as their tools — and yes, that includes makeup artists. The right brushes can make all the difference, which is investing in one of the best makeup brush sets on the market is worth it for a polished, pro-level finish no matter your skill level.
According to celebrity makeup artist and brow expert, Danielle Kimiko Vincent, founder of Kimiko, everyone from beginner makeup moguls to celebrity artists can benefit from investing in a complete set of the essential types of makeup brushes.
“I love a good brush set because it can encourage you to start experimenting with new techniques that you might not have otherwise considered,” Vincent explains. “For example, an angled eyeshadow brush can be used in many more ways than a standard flat brush. You might learn to create a color wash with the wide section of the brush, and then use the narrow side to create an accent with a darker color.”
It also helps that there’s “usually a price break,” when you opt to purchase an entire set versus individual blush brushes, bronzer brushes, and eye makeup brushes, Vincent adds. “Even if one of the brushes doesn’t become a favorite, you’ll likely make use of most of them, so the value is there.”
The best set of makeup brushes for you depends on your everyday beauty preferences, the types of bristles that work with your skin, and other special features like weighted handles for shaky hands. To create this list of the best makeup brushes sets, we spoke with Vincent, as well as celebrity makeup artist Linda Hay, celebrity makeup artist and Jamie Makeup founder Jamie Greenberg, makeup artist Neil Scibelli, and global makeup artist for Jane Iredale Nechelle Turner. Ahead, editor-loved eye makeup brush sets, travel makeup brush sets, and professional makeup brush sets with all the tools you need for everyday or special-occasion glam.
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Editor’s Choice: Top Makeup Brush Sets
Selecting the best makeup brush set for your routine involves considering what you really need. Otherwise, glam girls could choose a kit with fewer brushes than needed for an editorial eye look, while minimalists may find themselves spending on tools that collect dust on the vanity. Beyond the number of brushes included, it’s important to consider special features like brush material and bristle density. After extensively testing makeup brush sets, the below three kits outperformed the rest with their high value, impressive versatility, and durable quality that can stand up to regular washing.
Our editor’s choice picks have been reviewed during three rounds of extensive testing. The below sets have maintained their spot as the top three makeup brush sets as we continue to compare them against new releases and bestsellers.
- E.l.f. Cosmetics Flawless Face 6-Piece Brush Set: Our pick for the most affordable makeup brush set that delivers major quality comes courtesy of E.l.f. This six-piece set is a great makeup brush set for beginners and certified pros; it contains just the right amount of makeup brushes for eye detailing and smoothing on face makeup like foundation. Compared to similarly priced picks, this set feels the most luxurious in the hand, rivaling that of sets that go for quadruple the price.
- It Cosmetics Your Superheroes Full-Size Travel Brush Set: It Cosmetics is known for its amazing makeup brush quality — the bristles are silky soft and even with years of use, our editor’s brushes are no worse for wear. This travel makeup brush set is genius because it includes full-size brushes rather than petite ones, meaning it’s just as good on the road as it is for full glam at home.
- Hourglass Vegan Face & Eye Travel Brush Set: If you’re searching for a makeup brush set that’ll last you decades of use, Hourglass is the brand to splurge on. These luxury makeup brushes are cruelty-free and great for sensitive skin. The brushes are weightier than similar options we tested, which is a great feature for those with shaky hands — that extra weight helps to steady your wrist as you details your eyes and cheeks.
WWD Shop editor Claire Sullivan tests makeup brushes from Hourglass, E.l.f. Cosmetics, and It Cosmetics.
WWD/ Claire Sullivan
Editor’s Choice
It Cosmetics Your Superheroes Full-Size Travel Brush Set
It Cosmetics’ makeup brushes are a popular choice, with over 201 million views on TikTok — shoppers can’t get over how beautifully the brushes blend face makeup. The brand’s bestselling Heavenly Luxe powder brush costs $50 alone, so this budget-friendly set is a major deal, with four brushes for just $51. Where some travel makeup brush sets include mini tools, this one features full-sized face and eye makeup brushes with a handy sunglass case-sized carrying pouch.
Editor testing and review notes: “This It Cosmetics makeup brush set is an editor’s choice pick for its value and quality. During testing, I was highly impressed with the feel of the brushes given the $50 price point — each of the tools applied product smoothly without streaks, and I didn’t experience any bristle fallout during a six-month testing period. The bristles also snap back to like-new after washing, where other fluffy bristled brushes can loose their soft feel after multiple washes. The edit of brushes has me covered for every step of a full-glam routine, including flat to fluffy eyeshadow brushes for different looks and a powder and foundation brush that covers my base makeup beautifully. An included carrying case is the cherry on top for limiting clutter on my vanity countertop.” — WWD contributing commerce editor Claire Sullivan
Price upon publish date of this article: $51
Editor’s choice
E.l.f. Cosmetics Flawless Face Brush Collection
During months of testing out makeup brush sets, one thing became clear to our panel of testers: You don’t have to spend an arm and a leg to get a brushes that feel amazing on your skin and apply makeup flawlessly. Two WWD Shop editors regularly reach for this E.l.f. Cosmetics Brush Set for its tight edit of six tools that provide exactly what you need for the brows, eyelids, and complexion. These top E.l.f. beauty products are made with cruelty-free vegan bristles that feel buttery-soft while applying your makeup without streaks or splotches, and we found that the bristles stay in mint condition after washing them with mild soap and warm water. Minimalists on a beauty budget, listen up — this one’s for you.
Editor testing and review notes: “I love that this set has a tight edit of tools that provide exactly what I need for the brows, eyelids, and complexion. For the price, I was expecting a lower quality, but these brushes stand up next to my sets that go for quadruple the price. Bottom line: This is a great makeup brush kit for those looking to expand their beauty toolbox without breaking the bank.” — Sullivan
Price upon publish date of this article: $15
Hourglass Vegan Face & Eye Travel Brush Set
Hourglass is renowned for its luxury makeup brushes, with celebrities like Hailey Bieber using these tools for everyday glam. Each brush has bristles made of PETA-approved Taklon, a synthetic fiber that mimics the feel of boar hair, delivering streak-free makeup application and no irritation on sensitive skin types. On top of these silky-soft bristles, Hourglass makeup brushes have weighted metal handles that are ideal for those with hand shakes or tremors. Hay says she can’t live without her Hourglass makeup brushes, explaining that they are beautifully engineered and “become an extension of your hand, making the application process a breeze.”
Individual Hourglass makeup brushes range from $34 to $69 a pop, making this seven-piece makeup brushes set a bargain at $340. You’ll get four brushes for finessing your foundation, concealer, best red lipsticks, and face makeup, as well as three eye makeup brushes and a vegan leather carrying case.
Editor testing and review notes: “I’ve owned my Hourglass makeup brushes for four years, using them regularly with cream and powder products. Throughout this testing period — and with weekly or biweekly washing — the bristles have remained as fresh and soft as they were the day I opened them. The bristles have a unique density to them that makes them particularly great for cream eyeshadows and liquid blushes. I find that I need less product to get my desired color payoff when I use these brushes, too.” — Sullivan
Price upon publish date of this article: $340
WWD/ Claire Sullivan
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Best Makeup Brush Set on Amazon
BS-Mall Premium 18-Piece Brush Set
The BS-Mall Premium 18-piece brush set is one of the best makeup brush sets on Amazon. With over 39,000 five-star reviews, it’s also the best rated makeup brush set with customers raving that the brushes are “soft,” “high quality,” and “comparable to high-end brushes.” Pros prefer brushes like this as well, with Scibelli noting that he tends to opt for synthetic brushes (similar to these ones) since they’re easy to clean and more durable. “The hairs tend to last longer and don’t shed as much,” he confirms.
The 18-piece Amazon makeup brush set includes both precision eye makeup brushes, as well as chunky kabuki brushes for blush, bronzer, foundation, and other face product applications. As a bonus, these brushes are made of high-quality alloy and durable wood, to help ensure your set is long-lasting.
Price upon publish date of this article: $9.99
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Dolce&Gabbana Makeup Brush Collection
While our experts note that some affordable makeup brush sets will absolutely do the trick, those who want to upgrade their current collection with long-lasting, luxurious tools should consider investing in higher-quality options. Our editors always reach for Dolce&Gabbana’s makeup brushes for complexion work in particular: The Concealer Brush, in particular, mimics the feel of a fingertip for a natural-looking makeup finish. While they’re not sold in a set (yet!), you can purchase the tools you need individually to fill in gaps in your current brush lineup or to replace tired ones.
Editor testing and review notes: “I filed designer makeup brushes as a “want” versus a “need” — that is, until I got my hands on these Dolce&Gabbana tools. They tick all the boxes with their gorgeous gold finish (pretty on the vanity!), buttery-soft bristles, and their ability to melt makeup into the skin. That leads to a more natural makeup look — particularly for minimalists who want to look like they simply have great skin.” — Sullivan
Price upon publish date of this article: From $40 each
WWD/ Claire Sullivan
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Best Makeup brush set for beginners
Luxie Signature Brush Set
If you prefer a soft, diffused makeup look, Luxie’s Signature Brush Set has every tool you need for the job. These brushes feature soft, fluffy synthetic bristles, which makes any makeup product you apply go on smooth and subtle. This set includes large brushes for blending and to cover large swaths of skin (like when you apply bronzer on your cheeks and forehead), plus eight tools for detail work on the eyes and lips. The combination of light product application and this makeup brush set’s great mix of tools makes it our favorite set for beginners — for $125, it provides great value, as proven by our editor who’s used the brushes for four years without any concerns about their quality.
Editor testing and review notes: “I’ve tested Luxie makeup brushes for three years, and throughout this extended testing window, I’ve come to rely on the powder and eyeshadow brushes for my daytime makeup looks. Where some brushes deposit a lot of pigment for bolder looks, these ones deliver a gorgeously subtle result for a no-makeup makeup look. With four years of testing hte brushes and washing them regularly, I’ve only noticed a few bristles falling out.” — Sullivan
Price upon publish date of this article: $125
WWD/Claire Sullivan
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Victoria Beckham Beauty Makeup Brush Collection
Like most things Victoria Beckham Beauty creates, these makeup brushes feel like small sculptures in the hand, create sophisticated results, and are worth their weight in gold. Each one features a walnut handle that’s sculpted into an ergonomic shape for less hand strain during application, while high-quality synthetic bristles deposit powder, cream, and liquid formulas flawlessly onto the skin. The brand debuted the brushes in spring 2025 with rave reviews — the build-your-own makeup brush set has sold out, but the tools are still available for individual purchase.
Editor testing and review notes: “I’ve never held a makeup brush that feels so special in the hand. These brushes are inspired by calligraphy tools, which shows through the sculptural wooden handles and how intuitive they are to hold. After testing nearly every tool in the suite, I consider the Buffer Brush, Powder Brush, and Conceal & Detail Brush as must-buys.” — Sullivan
Price upon publish date of this article: From $32 each
WWD/ Claire Sullivan
Otis Batterbee Total Face Makeup Set
London-based beauty tool brand Otis Batterbee is a cult-favorite for cruelty-free makeup brush sets, counting celebs like Gwenyth Paltrow as fans of the brand. Makeup artists also can’t get enough of the line; Greenberg called them some of the most underrated makeup brushes out there in a recent TikTok.
What’s so special? Despite the cutely-colored handles, it’s all in the bristles. These brushes features PETA-approved bristles that feel like silk on your skin — and make any makeup you apply go on seamlessly. The Total Face Makeup Brush Set comes nicely curated, with a six brushes for foundation, setting powder, concealer, eyeliner, and eyeshadows.
Price upon publish date of this article: $80
Best Affordable Makeup Brush Set
EcoTools Start The Day Beautifully Brush Set
If you’re looking for one of the best makeup brush sets on a budget, try the EcoTools brushes. This (as its name would suggest) eco-friendly tool set is constructed from 100 percent recycled, vegan-friendly, cruelty-free materials, and the collection comes packaged in tree-free paper made from cotton and bamboo fibers. It also contains all of Scibelli’s necessities. “A set of all the basics are important,” he explains. “[That includes] a synthetic foundation brush, a powder brush [and] a few dense eyeshadow brushes.” The Day Beautifully Brush Set consists of the brand’s core collection of five brushes (including an angled foundation brush, blurring brush, defining crease brush, angled liner brush, and full blush brush), as well as three how-to beauty look cards to help simplify your routine.
Price upon publish date of this article: $9.98
Real Techniques Everyday Essentials
As one of the best makeup brush sets for beginners, the Real Techniques Everyday Essentials kit covers all of the basics with its pro-curated pairings. “[Beginners should] shop for a condensed, small brush kit of the necessities,” explains Scibelli. “You can really start small, and then work your way up.” Featuring brushes for the face, cheeks, and eyes, the set includes the brand’s RT 400 Blush, RT 300 Deluxe Crease, RT 402 Setting, and RT 200 Expert Face brushes, plus the Miracle Complexion Sponge. Testers cite the brushes as being durable and easy to work with.
Price upon publish date of this article: $18.73
Koccido 22-Piece Makeup Brush Set
A number two bestseller in its category on Amazon, the Kiccido makeup brush set has earned rave reviews from over 11,000 five-star reviewers. With a whopping 22 brushes and tools, the set will have you covered from skin prep to the final dusting of setting powder, as it includes a silicone lip exfoliator to slough dry spots before you apply your best lipsticks, as well as a silicone paddle tool to apply face masks and skin care products like face serums. On top of these tools, you’ll get a makeup brush cleaning pad, four makeup sponges, and 13 brushes for your eyes, brows, lips, and complexion.
Price upon publish date of this article: $8.99
Best Eye Makeup Brush Set
Morphe Eye Want It All Makeup Brush Set
Eyeshadow palette-lovers know that Morphe makes some of the most extensive, colorful options on the market. So leave it to the brand to create a stellar eyeshadow makeup brush set. Ideal for those who like to make a statement on the lids, the Eye Obsessed Brush Collection comes with seven makeup brushes, including full, fluffy options as well as ones with pencil-like precision. Each brush in the set features synthetic bristles, all designed to go gentle on your eyelids while you’re etching a cat eye in place or diffusing eyeshadow for a daytime look.
Price upon publish date of this article: $25
Courtesy of Amazon
Eigshow Jade Series 15-Piece Makeup Brush Kit
Bridal and celebrity makeup artist Cara Lovello says this Eigshow makeup brush set is one of the best makeup brush sets for beginners available on Amazon. “The brushes are affordable and good quality,” Lovello says, adding, “they don’t shed or fall apart.” The brand’s 15-piece Jade Series kit includes all the tools needed to create precise, flawless looks, from a foundation brush to various eye makeup tools. The brushes are made with vegan-friendly bristles sourced from corn silk fibers and birch wood handles, and come packaged (and separated) in a cosmetic bag made from recycled clothing and linen fibers.
Price upon publish date of this article: $24.29
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Saie The Brush Collection
Saie makeup brushes are TikTok phenomena — searches for the tools have tallied over 368 million views on the app. The Big Brush (second from left) gets the most attention on BeautyTok, with testers showcasing how it effortlessly applies cream and liquid products for a skin-mimicking result. With this top makeup brush set, you’ll get that TikTok-famous beauty tool along with a complexion brush, double-ended eye brush for highlighting and contouring, and a fluffy brush for powder. Sephora shoppers can purchase the brushes individually, starting from $28 each.
Price upon publish date of this article: $130
Courtesy of Nordstrom
Sigma Beauty Essential Kit
Makeup brushes sets are ideal for replacing tattered tools in one fell swoop, rather than purchasing individual replacements. Sigma Beauty’s Essential Kit is a full makeup brush set, complete with brushes for eye and face makeup. Each brush in the 12-piece set of makeup brushes is crafted with cruelty-free synthetic bristles that’ll last you years of use without shedding. Its range of simple and specific brushes cater to everyday glam or more creative looks that involve more tight-lining, blending, and buffing.
Price upon publish date of this article: $221
The Best Makeup Brushes to Look for in a Set
Despite what you may see on TikTok, you don’t need an overwhelming number of brushes to achieve a professional-level look. According to Greenberg and Hay, your kit should include a mix of the following types of makeup brushes:
- Foundation brushes to apply and blend your face makeup. Hay recommends keeping two: One for applying foundation and the other for polishing the skin.
- Angled brushes for brows and eyeliner.
- Eyeshadow brushes in various sizes. Hay recommends options that range from the tiniest point for fine work up to big, fluffy eyeshadow brushes for buffing and blending shadows.
- Pencil brushes for the lower lash line and a more concentrated shadow color in the outer corner of your eye.
- Concealer brushes for smaller, more targeted applications.
- Powder brushes for applying setting powder to the T-zone, as well as blending powder bronzer or blush onto the skin.
- Angled contour brushes for bronzer and contour sticks.
- Lip brushes to detail richly pigmented lip colors, like red lipstick, and to blend and diffuse lip liner.
What to Look For In the Best Makeup Brushes Sets
While makeup brush sets are an excellent investment, like anything else, not all sets are created equally. Ergo, when shopping for the best makeup brushes, there are some key details to consider.
Synthetic vs. natural hair
Turner explains that bristles on makeup brushes are either natural (sourced from animals like squirrels, goats, and ponies) or synthetically made from nylon, polyester, or other synthetic fibers. Natural hair brushes, Turner says, have cuticles, making them porous, therefore, they attract and keep the product in the brush, which ultimately results in a more sheer application.
“Their porous nature can also make them a breeding ground for bacteria,” Turner says, adding that natural hair brushes also tend to be a higher price point and their longevity is questionable.
Synthetic brushes, on the other hand, are nonporous. As such, they “pick up and distribute more product onto the skin for a more defined and more precise application,” Turner says. That being said, because synthetic brushes pick up and distribute more product, Turner advises using a lighter hand. It’s also worth noting that synthetic brushes which are stiff or have a shiny coating can result in a streaky makeup application, so you want to look for fluffy, softer bristles.
Hay uses a mix of natural and synthetic bristled brushes on her celebrity clients, and she notes that the choice ultimately comes down to personal preference. “The quality of synthetic bristles has come such a long way,” Hay explains, noting that Hourglass makes options she loves to use.
“In either case, look for shedding,” Turner warns. “Shedding or lack of shedding bristles is a good indication of the quality of the fibers in both cases.”
Number of makeup brushes
Be realistic about how many brushes you need and how many brushes you’ll actually use. “If you’re advanced and like to try new techniques and looks, then a larger set with a wide range of variety will suit you best,” Vincent explains. “If you’re relatively simple with your makeup, then an edited set will be great for you.”
“A basic brush set for the minimalist might be a five- to eight-piece brush set with foundation, blush, powder, lip, and eye shadow brushes,” says Hay, who notes that double-ended brush sets are handy, as a five-brush set with dual-ended bristles gives you 10 brush options to work with.
Handle material and length
Vincent tells WWD that as far as length goes, medium or shorter handles work well overall and fit better within a personal makeup bag. However, for a professional makeup artist, longer handles are ideal for powder and blush application. “This allows me to view my client from slightly further back, giving me a fuller picture of what I’m creating,” she says.
As for handle material, there are two options: wooden or plastic. “This may not be important for everyone,” Vincent prefaces, “but specifically for natural brushes, I prefer a beautiful wooden handle and brush hairs that have been hand cut and tied. This usually means high attention to detail has been taken with the taper and placement of the brush hairs, which I find translates to a more refined lay-down of powdered products.”
How To Clean Makeup Brushes
“In general, clean brushes will give you a cleaner result,” explains Hay. While she washes her brushes on a daily basis as a professional makeup artist, Hay explains that how frequently you wash your tools depends on how much makeup you use. “For example, if you’ve given yourself a smokey black eye one day and plan on doing something bronzy and natural the next, you may need to wash and refresh them.”
The American Academy of Dermatology recommends cleaning makeup brushes every seven to 10 days at a minimum to prevent bacteria growth. Luckily, it’s not a terribly time-consuming task, and the steps to properly cleanse your makeup brushes are relatively easy:
- Fill a bowl with warm water and a few drops of a gentle shampoo. Hay recommends using Johnson’s Baby Shampoo, which she likes for its antibacterial properties and gentle formulation.
- Place the brushes bristle side down in the bowl of water and let them soak for three to five minutes.
- Then, “address each brush individually,” says Hay. She recommends placing a few drops of shampoo in the palm of your hand, massaging the bristles into the soap, then thoroughly rinsing the bristles. Brushes exposed to concentrated pigments like eyeshadows or eyeliners may need to passes for a thorough cleanse.
- When clean, it’s crucial to rinse your brushes extremely well, as soap residue can interfere with makeup application as well as irritate the skin.
- The last step is to take a clean microfiber towel and gently squeeze out excess water, reshape the brushes, and lay them flat over the sink’s edge to dry. “Laying flat ensures no water seeps into the handle and damages your brushes,” explains Vincent. “I also ensure brushes are bone dry before storing upright, for the same reason of preserving the life of my beautiful brushes.”
How We Tested and Selected the Best Makeup Brush Sets
To create this list of the best makeup brush sets, our editors began with expert outreach to professional makeup artist for their input on key qualities to look for in a makeup brush set. Using their expertise, we selected 39 makeup brush sets to evaluate over three rounds of product testing. Then, we enlisted a panel of five beauty product testers to try these sets at home.
Our testers evaluated each makeup brush set based off of a list of criteria that includes bristle density, softness, and materials, as well as durability. While testing, we made sure to use each brush set with liquid, cream, and powder makeup products to assess their versatility. Each tester also washed the makeup brush sets to ensure that the tools hold up to regular care, wear, and tear. Makeup brush sets that lost bristles, supplied too few or too many tools, or were uncomfortable to hold in the hand were excluded from our list. After a third round of testing, our editors removed three makeup brush sets that were outperformed by new kits that we tried.
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Meet the Experts
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Linda Hay is a world-renowned makeup artist known for her down-to-earth personality and her uncanny ability to highlight what is unique within all her subjects. A painter since childhood, her deep fascination with color, texture, and technique was the start of her artistic passion. Linda has collaborated with legendary fashion photographers including Peter Lindbergh, Arthur Elgort, and Walter Chin, and her work has graced the covers of magazines around the world such as Vogue Italia, Interview, W, Elle and Allure. She has been tapped by some of Hollywood’s most beautiful faces including Heidi Klum, Selena Gomez, Megan Fox, Jennifer Lawrence, Julianne Moore and Naomi Watts for red carpet events.
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Neil Scibelli is a leading fashion & celebrity makeup artist in NYC, Scibelli has trained under renowned makeup companies (specifically Kevyn Aucoin, Laura Mercier, and Yves Saint Laurent!) and now focuses his years of training on creating looks on clients ranging from supermodels to recording artists.
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Jamie Greenberg is a celebrity makeup artist and founder of Jamie Makeup. After working with celebrities like Kristen Stewart, Kaley Cuoco, Rashinda Jones, and more, Greenberg has rightfully earned her role as one of the top makeup artists in the country. Her ability to create both jaw-dropping red carpet looks and natural, no makeup-makeup is admirable to professional artists and amateurs alike. Oh, and not to mention that she’s an entrepreneur as well, starting her own beauty line — Jamie Makeup — while still working as one of Hollywood’s most in-demand makeup artists.
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Danielle Kimiko Vincent is the founder of the ultra-popular makeup brand KIMIKO. Vincent is a makeup artist and brow expert who has rightfully earned her spot as an industry authority in the world of beauty. Her work has been seen in various national publications and she’s known for her less-is-more approach to makeup.
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Nechelle Turner is a global makeup artist for Jane Iredale. Turner has worked in the industry for over 26 years. She creates flawless looks for her clients (many of who have walked the red carpets of both the Grammys and BET awards), while also educating other makeup artists about her craft.
Meet the Author
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she writes and edits beauty, fashion and lifestyle stories. She has over six years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, including top makeup brush sets for different types of glam. Sullivan has reported on and tested makeup brush sets for eight years, and her expertise contributed to the writing and editing she made to this article for its July 2025 update that reflects a third round of makeup brush testing.