EBay has announced the return to Fashion Month with its Endless Runway series in collaboration with the Council of Fashion Designers of America, British Fashion Council and Fédération de la Mode Circulaire. The two pre-loved fashion shows will be held in New York and London on Sept. 10 and Sept. 18, respectively.
This season will also feature partnerships with leading fashion industry designers, including Erdem, Altuzarra, Kallmeyer and Ahluwalia. Notably, the designers participating will incorporate their pre-loved pieces from past seasons into their upcoming spring 2026 collections.
“I am thrilled to partner with eBay Endless Runway for spring/summer 2026,” said Erdem Moralıoğlu, founder and creative director of Erdem. “Reimagining an archival Erdem look within a circular fashion format offers a unique opportunity to explore continuation of a narrative, design and sustainability.”
The two Endless Runway shows will feature a mixture of archival runway pieces and pre-loved staples. The initiative launched last year and eBay said it will continue to showcase the “power of pre-loved” and the relevancy and necessity for circularity during fashion’s busiest time. Moreover, the Endless Runway show will be styled by eBay’s resident stylists, Brie Welch and Amy Bannerman — which will be shoppable in real time on eBay Live.
EBay said the launch of the Endless Runway was created to reflect the shift in how people shop. The company boasts more than 2.4 billion listings across the platform including rare and branded designer pieces.
According to GlobalData, the global resale market saw more than 17 percent growth and reached more than $204.7 billion, outperforming the apparel market. EBay said nearly 40 percent of all clothing, shoes and accessories sold on its platform were pre-loved last year, with users searching for “vintage” more than 1,200 times a minute.
Earlier this year, eBay also unveiled its Watchlist, its first trend report and brought pre-loved fashion to the 2025 Met Gala — with notable figures including Law Roach, Chappell Roan, Jeremy Pope and Emma Chamberlain wearing pieces sourced from the platform. The brand also activated at the Miami Grand Prix with Winnie Harlow; eBay inked a multiyear regional deal as an official partner of McLaren Racing in 2024.
Last year, eBay’s Endless Runway was styled by Wisdom Kaye in New York and eBay’s pre-loved style director, Amy Bannerman, in London. The first iteration featured Brandon Maxwell, Ralph Lauren, Khaite, Off-White, Christopher Kane, Simone Rocha and more.
“EBay is where vintage finds, pre-loved pieces, and emerging designer fashion converge — offering the most dynamic selection, for the most diverse fashion marketplace in the world. With eBay Endless Runway, we’re continuing to prove that pre-loved fashion is leading the global conversation around circularity,” said Alexis Hoopes, vice president of global fashion at eBay.