HEY JUDE: Jude Bellingham is putting his best foot forward in Louis Vuitton’s new campaign highlighting its formal menswear assortment.
The Real Madrid midfielder models outfits ranging from workwear-inspired jackets to classic suits in the images shot by Arnaud Lajeunie, which broke on Thursday in print and digital. The collection designed by Pharrell Williams, creative director of menswear at the French luxury house, is scheduled to land in stores on Aug. 28.
Fresh off the FIFA Club World Cup, Bellingham is recovering from shoulder surgery that should keep him sidelined for several months. One of the nominees for the prestigious Ballon d’Or award, his presence at the ceremony on Sept. 22 has not been confirmed, but the Vuitton campaign shows he remains one of the most stylish players in soccer’s top leagues.
“The acclaimed English footballer possesses a sharp sartorial sense that has elevated him to style icon status among athletes, perfectly aligning with Pharrell Williams’ vision of dandyism and individual expression in menswear,” the brand said in a statement.
Jude Bellingham in the Louis Vuitton men’s spring-summer 2026 formalwear campaign.
Arnaud Lajeunie/Courtesy of Louis Vuitton
The ads come a year after Bellingham was named brand ambassador, and two months after Vuitton unveiled an official multiyear partnership with the Real Madrid soccer and basketball teams, marking yet another high-profile sports deal for the brand, which is active in disciplines ranging from sailing to Formula 1.
While items from the Real Madrid collection are not available for purchase, Vuitton’s spring 2026 formalwear collection covers everything from businesswear to tailoring and evening attire.
Accessories include leather goods from the newly reimagined LV Aerogram line. Updated styles and new introductions to the line, which combines waxy grained calf leather with matte, tone-on-tone hardware, include Boarding Messenger, Keepall and Duo Pouch styles.
At 22, Bellingham already has an impressive trajectory, having started at Birmingham City Football Club and played for Borussia Dortmund before signing with Real Madrid in 2023. While he’s considered one of the most promising talents in international football, Bellingham and his Real Madrid teammates crashed out of the Club World Cup semifinals after being defeated 4-0 by Paris Saint-Germain.
Bellingham has appeared in a campaign for Skims men’s underwear and launched his own collection with Adidas Originals.
Jude Bellingham in the Louis Vuitton men’s spring-summer 2026 formalwear campaign.
Arnaud Lajeunie/Courtesy of Louis Vuitton