Your wedding day is a celebration of the love that you and your partner have found and fostered—which means your wedding makeup should feel as personal as possible. “The goal on your wedding day makeup is to bring out the absolute best in you—you want to look and feel like the best version of yourself,” says celebrity makeup artist Alexx Mayo. The impact level of your wedding makeup will shift depending on your beauty proclivities: The no-makeup lovers among us will do well to stick to that pared-down approach, while the statement makers can continue on their mission to make an aesthetic splash.

That said, certain universalities apply. Soft neutrals, for example, are a forever favorite. “If you are feeling adventurous, try different matte lip colors in warm romantic tones,” suggests Mayo, adding that you can easily change up your look by swiping on a bold lip color later in the evening. “With careful planning (and a great glam team), you will always look back and think of not only how special this day was but how beautiful you felt from the inside out.”

Here, 35 wedding makeup looks pulled from the red carpet.

1. Latte Makeup