For anyone thinking the glittering crowd at the Met Gala, which takes place on the first Monday in May, had become a bit expected, Anna Wintour held a few surprises up the sleeve of her Louis Vuitton silk evening coat at last week’s event. This year’s guest list highlighted a healthy contingent of first-time attendees, expanding the who’s who of the night to include a variety of A-list athletes and Bollywood stars, as well as the cast members of The White Lotus‘ white-hot third season.

The night’s dressing theme, “Tailored for You,” impacted the brands seen on the carpet, as a variety of suiting interpretations and their accompanying accessories paid tribute to the Costume Institute’s new exhibition, “Superfine: Tailoring Black Style,” which explores dandyism extending to the 19th century and fashion as an element of Black identity and is now open through Oct. 26.

Ultimately, how did luxury brands fare on this starry night? The Hollywood Reporter partners exclusively with data firm Launchmetrics to produce the annual Red Carpet Power Rankings, which measure earned engagement of the awards season’s five major events between January and March, plus May’s Met Gala. Recognized as the industry standard for modern brand measurement, Launchmetrics employs its proprietary Media Impact Value (MIV) algorithm to analyze and rank both brands and stars, spanning five categories: fashion, watches and jewelry, and accessories, as well as the top five women and the top five men at each event. The Launchmetrics MIV algorithm assigns a monetary value to every post, social media interaction and editorial story to determine a brand’s influence and earned engagement.

At the 2025 Met Gala, that translated to a total MIV of $1.3 billion, with the top 10 or top five spots across the categories accounting for almost $445 million of that total. Even more impressive: that total was collected in only 48 hours following the kickoff of the Met Gala carpet, vs. seven days of measurement in 2024, which totaled $1.4 billion. Among stars and brands, who fared well, and who truly surprised? Check out the results below.

Top 10 Fashion Brands: Pharrell Williams Styles Louis Vuitton to a Solid Victory

Perhaps the least surprising stat of the night is Louis Vuitton’s first-place finish among the top fashion brands. After all, the iconic French house is the primary sponsor of “Superfine: Tailoring Black Style,” while men’s creative director Pharrell Williams also served as one of the night’s co-chairs, alongside Colman Domingo in Valentino, Lewis Hamilton in Wales Bonner, and A$AP Rocky, who wore a look from his own AWGE label. On the carpet, Pharrell discussed the handwork of his own jacket, fully embellished with pearls to create a pinstripe effect, while he also worked with a variety of stars on their looks, occasionally venturing into women’s design to create a look. “I’m such a massive fan of Pharrell’s and have been to the show,” Sabrina Carpenter explained to La La Anthony on the carpet. “I was just like, If I could go this year with him, that would be my dream, and it came true.”

For Carpenter, Pharrell designed a custom burgundy pinstriped tailcoat accented with crystal buttons, worn over a pinstriped bodysuit and paired with Chopard diamonds, the overall look creating the effect of a glamorous circus ringleader. “He said, ‘You are quite short, so no pants for you,’” Carpenter added to Anthony about her leggy styling. Carpenter and Pharrell were among the 10 stars Louis Vuitton dressed for the evening, including Jeremy Allen White, Doechii, Pusha T and Malcolm Washington. Fold all that exposure together, and the result was an MIV of $55.2 million.

Top 5 Women: A White Lotus Star Wins the Night

But it was Manobal, who’s in the midst of a transition from Blackpink to both a solo album and an acting career that kicked off with her debut role as Mook in The White Lotus, who dominated the rankings of top five women. Pharrell likewise designed her bespoke look, which included a boned jacket over a corseted bodysuit and tights embellished with Louis Vuitton’s Monogram motif. In an Instagram post that thus far has garnered more than 3.3 million likes, the Thai-born actress and singer thanked Pharrell, Wintour “and the entire team who made my custom tailored look a reality.”

Coming in second and third were Thai model and actress Sarocha Chankimha in Valentino and Blackpink’s Jennie in Chanel. The latter posted her Met Gala look three times to her 87.2 million Instagram followers, garnering a total of almost 10 million likes and 47 million replies, numbers any brand would envy. And make no mistake, Instagram engagement matters. Two powerhouses of the platform, Zendaya, with 179 million followers, and Rihanna, with 149 million followers, earned the fourth and fifth spots in the top five — surprising numbers from two women who routinely place first, but here’s the difference: Neither woman, or their teams, posted her look to her Instagram. That’s lost engagement for the brands they wore and is the chief explanation for their lower positions on the chart.

Top 5 Men: A Bollywood Superstar Earns the Top Spot

If you’re checking out the men’s rankings and thinking “Who is Shah Rukh Khan?” then you’re likely not a Bollywood fan. Among other nicknames, he’s called “King Khan” for appearing in more than 100 films, and he made history at the Met Gala as the first male Bollywood star to attend the event. Khan explained on the carpet that he was invited by Sabyasachi Mukherjee, himself a superstar of India’s fashion industry. Wearing a suit by the designer, Khan also sported one of the night’s perfect dandy accessories, a walking stick, conceptualized by Mukherjee to feature a Bengal tiger in 18-karat gold and embellished with tourmalines, sapphires, old mine-cut and brilliant-cut diamonds. Khan’s own Instagram post to his 47.9 million followers has garnered more than 5.3 million likes and 80,500 replies, all contributing to his first-place finish of $19 million in MIV.

Punjabi actor, singer and producer Diljit Dosanjh took the third position wearing a Prabal Gurung look inspired by royal Sikh attire and earning an MIV of $7.3 million, while Hamilton, Domingo and Bad Bunny, who wore Prada, filled out the top five spots among Met Gala men. Notably, the total among the top five men came in at $48.6 million in MIV, a figure easily eclipsed by the top women, who earned almost twice that number: $86.2 million. Even at an event celebrating dandyism and tailoring, women on red carpets continue to dominate the conversation and earned engagement.

Top 10 Watch & Jewelry Brands: Cartier & Tiffany & Co. Dressed More Than 30 Attendees

Quantity plays a significant role in jewelers’ placements in the Power Rankings. Cartier provided its gold and diamond designs to 17 stars, including Halle Berry, Rihanna, Miley Cyrus, Bad Bunny, Jon Batiste and Ayo Edebiri, while Tiffany & Co. bejeweled almost the same number of stars, a list that featured Pharrell and his wife, Helen, as well as Nick Jonas, Hailey Bieber, Doechii, and Philadelphia Eagles quarterback Jalen Hurts (attending his first Met Gala and wearing Burberry). It’s therefore no surprise that Cartier and Tiffany & Co. likewise ranked closely in their MIV numbers, earning $11.8 million and $10.8 million, respectively.

Bulgari, Swarovski, Chopard and Jacob & Co. occupy subsequent positions on the list, while Boucheron’s appearance reflects the Paris-based jeweler’s continued expansion in the U.S. But the one brand that stands out is Mumbai-based jeweler Golecha, who created a custom necklace to complete Dosanjh’s look. The decision paid off with $2.8 million in earned engagement.

Top 5 Accessory Brands: Spectator Shoes and Haute Hats

Walking sticks weren’t the only accessories that mattered at an event honoring dandy style. Shoes likewise earned a closer look, with Christian Louboutin garnering the top spot with $1.6 million in MIV, with patent-leather styles including his Aiglon black-and-white spectator loafer worn by Andrew Scott with a Willy Chavarria suit, while his white Aiglissima boot was chosen by Law Roach to pair with his Burberry suit. (The famed “image architect” collaborated with Daniel Lee, the British label’s creative director, to create looks for stars that included Jodie Turner-Smith, Cardi B and Angela Bassett.)

Hats, meanwhile, inspired plenty of conversation, especially those designed by legendary milliner Stephen Jones. Rihanna and Tracee Ellis Ross topped their bespoke designs by Marc Jacobs with custom hats by Jones, while Kim Kardashian finished her leather Chrome Hearts ensemble with a matching fedora also by Jones. The result: $1.4 million in MIV for the celebrated designer. Fellow footwear behemoths Jimmy Choo and Manolo Blahnik finished in third and fifth place, respectively, while the appearance of Nike among the rankings is due to one arrival: George Lucas, who earned multiple Met Gala stories for pairing his navy tuxedo with Nike’s Flex Experience RN7 sneakers in black, which once retailed for $60, though sadly are no longer available.